This case study showcases our work with glassybaby, an emerging small business specializing in hand-blown glass products. Faced with stagnation, glassybaby needed a strategic turnaround to revitalize their business.
Client Objectives
glassybaby's primary goal was to increase online sales and expand its customer base. The critical challenge was to shift from a stagnant presence to a dynamic, growth-focused approach, emphasizing new customer acquisition.
Strategy and Implementation
- Analysis Phase:
- Our team conducted a deep dive into glassybaby's business data, gaining insights into customer buying patterns and preferences.
- We identified key trends in purchasing behavior, understanding the 'what', 'when', and 'why' behind their sales.
- Strategic Pivot:
- We decided to concentrate on new customer acquisition.
- Implemented scaling Facebook ads to capture attention and interest.
- Executed remarketing strategies within the Google network to keep the brand top-of-mind.
- Implementation Details:
- Rolled out a targeted ad campaign on Facebook, focusing on demographics likely to purchase glassybaby products.
- Leveraged Google Analytics for remarketing, creating personalized ad experiences for previous site visitors.
Results and Impact
- Metrics and KPIs:
- Website traffic surged by 50% within the first two months.
- New customer acquisitions grew by 115%.
- Conversion rates improved from 2% to 4% post-implementation.
- Achieved a 15% ROI on Facebook ad spend and a 1200% ROI from Google remarketing.
- Qualitative Impact:
- Received positive customer feedback, noting the compelling nature of the new online ads.
- Saw an increase in brand recognition and customer loyalty.
Analysis of Success
The success of glassybaby can be attributed to our tailored approach in understanding and leveraging customer data to drive targeted marketing strategies. The focus on customer acquisition through Facebook and Google platforms proved effective in reaching and engaging the desired audience.
Are you looking to revitalize your online business? Contact us to discover how our digital marketing expertise can accelerate your growth just like we did for glassybaby.
